Thursday, June 5, 2008

Proust Was a Neuroscientist

Good friend Rebecca over at our sibling company, the hippest and most-knowledgeable business booksellers in the entire world, 800 - CEO - READ (or 8CR for those in the know), passed me this fine link to an  interview with Jonah Lehrer, author of Proust Was a Neuroscientist, from

NPR's Morning Edition did a fantastic piece on one of the stories from this great work of nonfiction about one of the more fascinating aspects of food science (and one my very  most favorite words), umani - roughly, "savory" in Japanese, and the most recently discovered fifth taste (in addition to sweet, salty, sour, and bitter), long thought to be nonexistent.  

(And, as a much-deserved shout out, check out their amazing blog, fresh with original manifestos from brilliant authors, their business book awards - with vid below - and "the book", which is a mystery you'll just have to uncover yourself...)


Anonymous said...

ah, jay! we're blushing.

-the 8cr crew

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